This app started in a hockey locker room
Not a boardroom. Not a VC pitch deck. A locker room, after a game, when someone asked “wait, what’s our record?” and nobody knew.
The problem
A captain managing a hockey team with group texts, spreadsheets, and a lot of unanswered "who's in Thursday?" messages.
The first version
A quick app to track attendance and lineups. Built for one team. One sport. One frustrated captain.
The realization
Every adult team captain has the same problem — hockey, basketball, soccer, volleyball, flag football, softball, kickball, pickleball, tennis. The tools don't exist because nobody builds for adult teams.
Today
A full team and league management platform across 9 sports, with the pro-level analytics and commissioner tools that adult teams and leagues have never had.
What we believe
These aren’t marketing lines. They’re the decisions we make every day when building the product.
Adult teams deserve real tools
Not enterprise software designed for travel ball. Not a youth-sports app with the kids filtered out. Real tools, built from scratch, for the way adult teams and leagues actually work.
Pro-level analytics, no analyst required
Pro teams know which lines win, who's elite at each position and who moves the needle. Now your team does too: log the stats you already keep and Rosterlytic does the analysis, so you can just play.
Free should mean free
Not "free until we hook you." Not "free with ads so aggressive you can't use it." The core team management features are free forever because that's how you build something people actually adopt.
The best app is the one your whole team uses
It doesn't matter how powerful your team management tool is if only the captain opens it. We designed every screen for the player who checks it once before game day — and it has to work for them too.
Built by captains. For captains.
Rosterlytic isn’t backed by a sports tech conglomerate. It’s built by someone who plays in an adult league every week, manages a team, and knows what it’s like to track stats on a napkin at the bar after a game.
Every feature exists because a captain needed it. Every design decision is tested against one question: “Would my team actually use this?”